ESOMAR Research Effectiveness Award 2021


The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal impact. No matter how good a piece of research is, only if it produces not only insights but real actionable results with a clear benefit to either business or society, can it be considered successful. The Research Effectiveness Award asks commercial and non-commercial entities to do just that, showcase their impact!

Increasingly, the Covid-19 outbreak is affecting hundreds of thousands of people around the world, a human tragedy that is also impacting the global economy and therefore the insights industry. However, NOW more than ever, we need to shine a light on the incredible contribution research makes providing data, fact-based information and insights to facilitate the decision-making process in a highly complex and volatile environment.

This is a prestigious global award given once a year and it is open for client side research users() (or users and their agencies) in any market or field who are interested in sharing their story about the commercial or societal impact of their research investment (ROI). We welcome submissions from all around the world and want to hear your story... particularly if it spotlights the value of research in these difficult times.

  • Submissions are closed - deadline: 15 July
  • Finalists announced: August
  • Finalists present: At ESOMAR Insights Festival 21-22 September
  • Winners announced: During the awards session within the Insights Festival

Winners 2020

  • Gold trophy winner (1st place)
    Understanding Excitement
    Improving Formula One racing and TV coverage using biometrics
    Greg Morris, Formula One, UK
  • Silver trophy winner (2nd place)
    The Anheuser-Busch Innovation Machine
    Growing share of innovation in the Industry from 10% to 50%
    Derick Davidson, Anheuser-Busch, USA
    Thomas Troch, InSites Consulting, USA
  • Bronze trophy winner (3rd place)
    Open minded, Open discussion and Open recruitment
    Successful open recruitment for a mobile payment beta test online community
    Steve Liu, EasyCard Corporation, Taiwan
    Joey Wu, Answer Global Marketing Research, Taiwan

Your entry should be a written case study that details an innovative piece of research that showcases clearly how the project contributed to business or societal success or change (maximum 2500 words). Entry text should be uploaded online, and the submission should be very thorough, including not only methodology, but also the tangible results that are directly linked to the research.

Joint entries are also accepted (research user and agency together), however, agency-only submissions will not be accepted. The project you submit cannot be presented at the ESOMAR Insights Festival in the same year that it is being submitted for the award.

The project you submit cannot be presented at the ESOMAR Congress in the same year that it is being submitted for the award.

The judges are looking to reward the submissions that most persuasively and thoroughly establish the link between research and performance.

  • Scale of task: How difficult is the challenge to undertake?
  • Strength of solution: How imaginative or impressive is the strategic, business, social or media solution?
  • Strength of proof: How convincingly and credibly does the submission establish the link between research and commercial or social performance? How is this measured?
  • New learning: Has the case taught us anything new about how research works or about how to use research?
  • Scale of effect (this should include concrete KPIs): How impressive is the return on investment either monetary or societal? Does it demonstrate how effective the research was in contributing to the success of business or a social issue?
  • Supporting Material: Additional documentation is not required for an entry. However, entrants are encouraged to upload creative material, charts, videos, or any other presentations in support of their written piece. These can help bring the project to life for the judges. Material can be uploaded as part of the submission process.

The submissions will be reviewed by an international jury of specialists, who will select a shortlist of finalists to present their submissions at the ESOMAR Annual Congress. Finalists will be ranked as Bronze or Silver with the winner receiving a Gold rank. The jury is chaired by the President or Vice President of ESOMAR.

The Gold ranked submission will receive EUR 3000 prize, Silver 2000 EUR prize and Bronze 1000 EUR prize. The ranking of the finalists will be announced during the Awards Ceremony at the Insights Festival.

If no finalists are judged to meet the necessary standard of the award, the jury shall be free to award no prize at all.

The award winner, together with the finalists, will be widely publicised by ESOMAR on our website, in our online magazine Research World and through the ESOMAR social media channels.

The award will be made on the basis of a written submission in line with the judging criteria.

Submissions are closed.