FUSION 2018

• Depicting the role of the Data Scientist within agencies and clients
• From big data to “smart data” how to get insightful data relevant to your business, both B2B and B2C
• Maximizing ROI from smart data
• Agencies and clients co-presenting their success and failures in the road to smart data-driven strategies
• From macro-data outlook to segmented and targeted approaches
• Exploring the synergy between the business intelligence teams, marketing teams and data science units
• Creating a data-driven enterprise from established companies to startups how to manage data science in the enterprise
• The role of mobile developments fueling big data

Note: The selected papers of this track will participate in the contest for the Smart Data Award by Zappi, based on the use of smart data insights, business decisions and overall impact.

• Latest techniques and developments in data fusion
• Profiling the emerging role of the Machine Learning Engineer
• Hands on examples on how to merge at least 3 different data sets solving a business problem
• How to mix data generated by IoT with traditional data sets?
• What can we expect from artificial intelligence tackling big data?
• The latest and greatest in predictive data analytics
• Exploring approaches to machine learning
• Smart data improving CX across different industries
• Latest trends in DIY, automation and agile research
• GDPR and the future of transparency, data privacy and cyber security
• Qualitative and quantitative are working together more than ever before. What does that look like?

Note: The selected papers of this track will participate in the contest for the Smart Data Award by Zappi, based on the use of smart data insights, business decisions and overall impact.

Here we showcase how collaboration works towards a brighter, more agile future as well as touch on what tech is being developed, (or already causing waves), in helping to capture the best insights.

• Dreaming big: what are the innovative tools, technologies, disciplines and thinking that will drive future qualitative realities?
• Data is generated by the millions of touchpoints, thick data is generated by ethnographers, anthropologists and social scientists. If we only see the world through data, do we lose touch with our humanity? How have you managed to combine these worlds?
  • Drowning in data – lacking in insight. Share stories where qual has come to the rescue.
  • Past Global Qualitative conference have explored the value of tech; (Wo)Man and machine is the way forward but what are your experiences?
  • When virtual fuses two realities: share how AI and VR are influencing and impacting your business. 
  • Have you automated interviewing? analysis? reporting?
  • How is tech accelerating the understanding ‘the human’?
• When faced with stakeholders who want accelerated, real-time results, how do you keep the depth, rigour and quality of qualitative research?
• Is it possible to have more (questions, respondents, analysis…) AND be agile? Which is most important?
• New qualitative lenses – what new thinking, or revisited classic thinking is expanding our qualitative horizons?

Learn the language that influences stakeholders, why creativity and risk-taking are important and how this effects the bottom line.

• What are the main challenges to delivering and embedding insights across your organisation and how are you overcoming them?
• Qual in a post-truth era: how do we get to what people really believe and care about?
• How have you influenced key stakeholders to make the biggest impact?
• Teaming up with designers, advertisers, agencies: in what way(s) has collaborating with other professionals super strengthened your results?
• Filter-bubbles and echo-chambers – how does qual get beyond self-reinforcing narrative biases?
• What out-of-the-box ways have you approached research? And/or delivered the results?
• Which of your projects have produced the highest ROI? What was the commercial (and/or societal) impact?
• Do you have a challenge that you haven’t solved yet but want the wisdom of a quantitative/qualitative audience from 40+ countries to solve onsite?