Austria

ESOMAR Representative

Andrea Scheiblehner

Board Member Vmö / Innovationmanager
Voeslauer Mineralwasser GmbH
Austria

The Stats & Facts on this page are based on the combination of international sources and local information kindly provided by our partner association(s) and/or the ESOMAR Representative(s) in Austria. They were last updated on 10 May 2022. Is any information missing or outdated and are you able to provide us with this information? Please let us know.

Stats & Facts

Insights Industry

    Market research turnover:
    US$ 108 million (ESOMAR's 2021 Global Market Research)
    Position in world ranking:
    16th amongst 33 countries in Europe
    30th worldwide out of 104 countries (ESOMAR's 2021 Global Market Research)
    Global Market Research – industry report:
    Download the 2021 Global Market Research to find out more about the state, size and composition of the industry in this country as well as the world: gather insight on types of research clients, scope of projects, qual, quant or other methods used, types of projects contracted, and much more.
    Price ranking:
    4th amongst 14 countries in Europe
    11st worldwide out of 43 countries
    Price level: 1.4 times, above the global average (ESOMAR's 2021 Global Prices Study)
    Global Prices Study – industry report:
    Download here the 2021 Global Prices Study to understand in detail the prices you can expect to encounter for an array of typical projects in this country as well as in the world.

Economic Indexes

    Ease of doing business:
    Very Easy to make business (78.7 out of 100)
    13th amongst 44 countries in Europe
    27th worldwide out of 190 countries (2020, World Bank)
    Economic freedom:
    'Mostly free' (73.8 out of 100)
    15th amongst 43 countries in Europe
    22 worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)
    Global competitiveness:
    Score: 76.6 out of 100.
    11th most competitive amongst 40 countries in Europe
    21st worldwide out of 154 countries (2019, World Economic Forum)

Population

    Number of people:
    9 million (2020, UN)
    Official language(s):
    German (official nationwide) 88.6%, Turkish 2.3%, Serbian 2.2%, Croatian (official in Burgenland) 1.6%, other (includes Slovene, official in southern Carinthia, and Hungarian, official in Burgenland) 5.3% (2001 est.)
    National census & business statistics:
    Internet coverage:
    87.5% (2020, World Bank)
    Mobile subscriptions (per 100 people):
    119 per 100 people (2020, World Bank)
    Administrative subdivisions:
    9 states (Bundeslaender, singular - Bundesland); Burgenland, Kaernten (Carinthia), Niederoesterreich (Lower Austria), Oberoesterreich (Upper Austria), Salzburg, Steiermark (Styria), Tirol (Tyrol), Vorarlberg, Wien (Vienna) (CIA World Factbook)

Regulation

    Legal age for buying/drinking alcohol:
    Legal age: On-premise ([varies by jurisdiction and by beverage]) Off-premise ([varies by jurisdiction and by beverage])
    Notes: Both on- and off-premise: Each federal state prohibits sale of alcohol beverages to anyone under 16 years of age.  | Carinthia, Lower Austria, Upper Austria, Salzburg, Styria, Tirol, and Voralberg also prohibit sale of spirits and mixed drinks (whether pre-mixed drinks or cocktails) to anyone under 18 years of age.
    Legislation: National Youth Protection Act 2002  | Help.gv.at - Overview by state | (International Alliance for Responsible Drinking)
    Pre-election polling ban:

ESOMAR Representative

Andrea Scheiblehner

Board Member Vmö / Innovationmanager
Voeslauer Mineralwasser GmbH
Austria