Argentina

ESOMAR Representative

Adrian Kohan

Director, Founder
Gentedemente
Argentina

The Stats & Facts on this page are based on the combination of international sources and local information kindly provided by our partner association(s) and/or the ESOMAR Representative(s) in Argentina. They were last updated on 10 May 2022. Is any information missing or outdated and are you able to provide us with this information? Please let us know.

Stats & Facts

Insights Industry

    Market research turnover:
    US$ 71 million (ESOMAR's 2021 Global Market Research)
    Position in world ranking:
    5th amongst 18 countries in Latin America
    44th worldwide out of 104 countries (ESOMAR's 2021 Global Market Research)
    Main type of clients for market research:
    1) Manufacturing (Consumer Non-Durables)
    2) Information and Communication (Media and Broadcasting)
    3) Manufacturing (Consumer Durables) (ESOMAR's 2021 Global Market Research)
    Global Market Research – industry report:
    Download the 2021 Global Market Research to find out more about the state, size and composition of the industry in this country as well as the world: gather insight on types of research clients, scope of projects, qual, quant or other methods used, types of projects contracted, and much more.
    Price ranking:
    8th amongst 9 countries in Latin America
    35th worldwide out of 43 countries
    Price level: 0.7 times, below the global average (ESOMAR's 2021 Global Prices Study)
    Global Prices Study – industry report:
    Download here the 2021 Global Prices Study to understand in detail the prices you can expect to encounter for an array of typical projects in this country as well as in the world.

Economic Indexes

    Ease of doing business:
    Medium to make business (59 out of 100)
    7th amongst 21st countries in Latin America
    126th worldwide out of 190 countries (2020, World Bank)
    Economic freedom:
    'Mostly unfree' (50.1 out of 100)
    25th amongst 30 countries in Latin America
    144 worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)
    Global competitiveness:
    Score: 57.2 out of 100.
    13th most competitive amongst 22 countries in Latin America
    83rd worldwide out of 154 countries (2019, World Economic Forum)

Population

    Number of people:
    45.2 million (2020, UN)
    Official language(s):
    Spanish (official), Italian, English, German, French, indigenous (Mapudungun, Quechua)
    National census & business statistics:
    Internet coverage:
    85.5% (2020, World Bank)
    Mobile subscriptions (per 100 people):
    121.2 per 100 people (2020, World Bank)
    Administrative subdivisions:
    23 provinces (provincias, singular - provincia) and 1 autonomous city*; Buenos Aires, Catamarca, Chaco, Chubut, Ciudad Autonoma de Buenos Aires*, Cordoba, Corrientes, Entre Rios, Formosa, Jujuy, La Pampa, La Rioja, Mendoza, Misiones, Neuquen, Rio Negro, Salta, San Juan, San Luis, Santa Cruz, Santa Fe, Santiago del Estero, Tierra del Fuego - Antartida e Islas del Atlantico Sur (Tierra del Fuego - Antarctica and the South Atlantic Islands), Tucuman
    note: the US does not recognize any claims to Antarctica (CIA World Factbook)

Regulation

ESOMAR Representative

Adrian Kohan

Director, Founder
Gentedemente
Argentina