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Languages:
English, Persian

Biography:
Alireza Amini is a market researcher and analyst with a passion for driving progress through collaboration. Born in Tehran, Iran in 1987, he developed an early interest in industrial engineering that ultimately led him to pursue a Ph.D. in the field. After completing his doctoral work, Alireza went on to a postdoctoral project at the Lazaridis School of Business and Economics at Wilfrid Laurier University, Canada, where he further honed his skills in research and analysis.
Today, Alireza runs Indight, a market research and analysis group dedicated to helping businesses unlock new opportunities for growth and success, internationally. But his ambitions don't stop there - he also dreams of creating a professional international network within research societies around the globe. With his deep knowledge and extensive research and analysis experience, and unwavering commitment to progress, Alireza Amini is a true force to be reckoned with in the world of business and beyond.

Interests:
Business Trends, Marketing & Communications, Research methodologies

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Data reporting and visualisation, Data science, Business Intelligence & Analytics, Market modelling & measurement, Marketing & Communications, Marketing mix, pricing & sales studies, Primary data collection and processing, Research technology