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Languages:
English, German

Biography:
As the Managing Director DACH at Bilendi, I oversee the operations and growth of the leading provider in the area of true online panels, data collection and technology for market research in the DACH region.

I am passionate about helping insights professionals to collect data by reaching and engaging even the most challenging targets in Europe. We use innovative solutions and advanced technologies to collect data, such as Bilendi Discuss, a multi-channel platform powered by AI that enables large-scale qualitative data collection. I am also a member of the board of directors of Bilendi Switzerland AG and a frequent speaker at industry conferences. I have a diploma in economics from the RWTH Aachen University and I am fluent in English and German.

Interests:
Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Personal Development, Product & Brand Development, Public Sector & Policy-Making, Research methodologies, Society, Social Good & Non-Profit, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Data science, Business Intelligence & Analytics, Marketing & Communications, Marketing mix, pricing & sales studies, Media measurement , Organisational strategy & operations, Primary data collection and processing, Product innovation, development and management, Research technology, Sales & Account management