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Nationality:
Argentina

Biography:
Adrián is a passionate social researcher with a geek soul, a combination that allows him to connect with research with a methodical pace, a pragmatic vision and an innovative spirit.
He founded and leads Gentedemente as a platform to develop research projects guided by these principles, embracing Lean Development, Design Thinking and Consumer-Centric paradigms.
He has extensive experience in various categories, implementing studies based on ethnographic and netnographic approaches, online research communities, co-creation and ideation workshops, helping clients in diverse categories in their quests for creative solutions for communication challenges, new product development and brand repositioning.
Adrian is a faculty member at several universities in Argentina, where que teaches Market Research and Consumer Behaviour in Master and Post-Graduates programs. He also leads academic research and is the coordinator of Advertising Research at the Universidad del Salvador.
Adrian is a longstanding member of SAIMO?s board (the local market research asociation) and is serving his second term as vice-president. He has been elected as Esomar Rep. for Argentina and member of the Associations Executive Committee (AEC) in 2022 for the period 2022-2024.
He holds a Master degree in Communications from the Hebrew University from Jerusalem, where he also graduated in Hebrew Philosophy. Adrian?s passions are technology, spirituality, consumer culture, and the relationship between them.