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Languages:
English, Spanish

Biography:
Yessenia is a passionate researcher from primary data source to analytics. She has developed qualitative and quantitative research in multiples countries in LATAM. She is engineer in Statistics and has a Master Degree in Marketing.

Interests:
Marketing & Communications, Product & Brand Development, Research methodologies, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Data science, Business Intelligence & Analytics, Marketing mix, pricing & sales studies, Primary data collection and processing