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Biography:
Aaron is a familiar voice to many Sawtooth Software users. Since joining the company in 2001, he has headed up our client services, sales, and training operations, and is currently on its Board of Directors. Over the years, he has helped thousands of customers field countless conjoint analysis, discrete choice and max diff projects on virtually every conceivable topic. He also heads up Sawtooth Software's training seminars, teaching conjoint analysis courses to private companies, at public seminars, in webinars, and at universities around the world. When he's not helping clients, Aaron plays a key role in product development and management at Sawtooth Software.
Aaron majored in Travel & Tourism Management at Brigham Young University, and worked as the Director of Sales & Marketing for a boutique hotel management company for several years. He eventually went back to school, and received his MBA from Brigham Young University in 2001. His MBA internship was with Dow Chemical in Midland, Michigan. In his spare time, he is an Adjunct Professor of Communications at BYU.