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Nationality:
Romania

Languages:
English, Romanian, Spanish

Biography:
• Member of ESOMAR since October 2008
• ESOMAR Representative (Romania) since January 2010

• PhD: Marketing – Market Research (2005)
• BA Economics – ASE, Bucharest (1989)
• Co-founder and Member of SORMA – Romanian Society of Marketing and Public Opinion Research (2001)
• Previous activity: Co-Founder & Managing Partner – Lighthouse Marketing Quant; Research & Business Development Director – IMRCG MR Company; Business Development Vice President / Managing Director – The Gallup Organization Romania; Managing Director / Research Director – Graffiti BBDO
• Board Member, Marketing Doctoral School – Faculty of Marketing, University of Economic Studies (ASE), Bucharest – Romania

I have been educated in Bucharest (Romania), with a PhD in Marketing & Market Research at the University of Economic Studies (ASE), and I’ve been working in the MR industry for more than 20 years.
Currently I am working at Ipsos, leading the Total Operations Data Privacy Implementation and acting as Data Privacy Officer for Ipsos in Romania.
I’m a fluent speaker of English and Spanish.

Since January 2010, I am the ESOMAR Representative for Romania; after having worked in the MR industry for so long, I consider this position to be an important role which facilitates the communication between the ESOMAR industry’s body and the country I am acting in.
Also, as I am part of a worldwide MR Company – IPSOS Group, present in 89 countries, I am very much focused on applying the MR standards and best practices across different regions, embracing all the time the regulations that protect all the personal and sensitive data we are collecting and manipulating.

Starting with November 2017, I have been appointed to a new role inside Ipsos organisation, responsible for the Data Privacy Implementation inside Total Operations (offline and online) – Ipsos Group.
Thanks to a broader Market Research expertise which I have accumulated in more than 12 years of worldwide online access panels’ operations management and in more than 25 years of MR industry’s performance, my new professional journey will require substantial contribution to assess data privacy areas of risk inside Ipsos Total Operations and design mitigation actions for data privacy compliance.

The digital era (online, mobile, passive) brought all of us the great opportunity to gather instant consumers’ insights, to be instantly part of our subjects’ life experiences, to go beyond the traditional data collection and to be more present inside the intimacy of individuals.
This new very dynamic landscape has driven the need for introducing new data privacy regulations across geographies, to better protect individuals and build a new status quo of “do not harm” them.
Ipsos being a very large Market Research organisation, acting in 88 countries representing all continents, has extensive offline and online Operations units, daily handling impressive number of interviews and engaging with thousands of individuals.
Data Protection has been constantly a primary focus in Ipsos organisation. However, within the context of The General Data Protection Regulation (GDPR), representing an update to the EU General Data Protection Directive 95/46/EC, Ipsos will continue to prove its commitment to protect individual and personal data, re-enforcing and re-shaping tools and processes accordingly, and proving once more its high-class standards for Market Research.

Expertise:
Legal & Compliance, Primary data collection and processing, Research technology