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Mehdi Chahi

Co-Founder - Head of Research Operations & Policy Analysis
Alyaqout Marketing Research & Consultancies
United Arab Emirates

ESOMAR Member

Corporate HQ Key Member

Personal information

Languages:
Arabic, English, French

Background information

Biography:
Mehdi CHAHI is a Market Analyst and Market Research Expert, Consultant in Monitoring, Evaluation & Policy Analysis, CEO & Head of Development & International Research at Alyaqout Marketing Research & Consultancies. He has a strong experience with more than 15 years in Marketing Research and Social Evaluation Research in Africa and Middle East, with valuable experience in Market Analysis, Insights & Data Gathering, Fieldwork methodologies, and research operations in more than 25 African and Arabic countries.

Interests:
Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Personal Development, Product & Brand Development, Public Sector & Policy-Making, Research methodologies, Society, Social Good & Non-Profit, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Data science, Business Intelligence & Analytics, IT, Progamming & Engineering, Legal & Compliance, Linguistics, Translation & Interpretation, Market modelling & measurement, Marketing & Communications, Marketing mix, pricing & sales studies, Media measurement , Organisational strategy & operations, Primary data collection and processing, Product innovation, development and management, Research technology, Sales & Account management, Social media based research