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Cigdem Penn
Founder
XSIGHTS Research and Consultancy
Turkey
ESOMAR Member
Corporate HQ Key MemberContact information
Online
Website:
http://www.xsights.co.uk
Facebook:
https://www.facebook.com/cigdem.penn
Linkedin:
linkedin.com/in/çi?dem-penn
Twitter:
cigdempenn@xsights.co.uk
Address
Address
Eski Büyükdere Caddesi Giz Plaza Kat:2 Daire: 7
Istanbul 34000
Turkey
Personal information
Nationality:
Turkey
Birthday:
05 May 1976
Languages:
English, French, Turkish
Background information
Biography:
Accomplished and impactful advisor with entrepreneurial spirit who applies expertise in market research, monitoring, evaluation, and learning (MEL) industry to partner with public, private, and nonprofit organizations in delivering global initiatives and market advisory services.
Interests:
Personal Development, Public Sector & Policy-Making, Research methodologies, Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Product & Brand Development, Society, Social Good & Non-Profit
Expertise:
Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Organisational strategy & operations, Advertising & Brand tracking/testing, Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Marketing mix, pricing & sales studies, Primary data collection and processing, Product innovation, development and management, Research technology, Sales & Account management, Social media based research