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Languages:
Chinese, English, Malay

Biography:
Wai Yu has 7 years of experience managing data collection and processing. He has experience in both Qualitative and Quantitative research, from a wide range of backgrounds including but not limited to Healthcare, Pharmaceuticals, Technology, Retail, Manufacturing, Business-to-business, and International Studies. He manages various projects from clients all around the world, including Hong Kong, Taiwan, Singapore, Canada, China, India, the United Kingdom, and the US.
Wai Yu has achieved 1st class honors for MBA and Masters in Finance. Additionally, he has a bachelor's degree in the field of International Business and Marketing.
He is the national representative for WAPOR, WIN, and GIA. As well as an executive committee member of the Market Research Society of Malaysia.

Interests:
Business Trends, Customer Service, Marketing & Communications, Opinion polling, Personal Development, Product & Brand Development, Public Sector & Policy-Making, Research methodologies, Technology & Innovation

Expertise:
Communities, panels, focus groups (Qualitative and Quantitative), Data reporting and visualisation, Marketing & Communications, Organisational strategy & operations, Primary data collection and processing, Marketing mix, pricing & sales studies, Media measurement