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Nobuyuki Yokota

General Manager
Citation Japan Co. Ltd.
Japan

ESOMAR MemberESOMAR MemberCorporate HQ Key memberCorporate HQ Key Member

Contact information

Online

Website:
http://www.citation.co.jp/en

Personal information

Nationality:
Japan

Background information

Biography:
Graduated from Sophia University (Tokyo) and after having studied at University of Wisconsin I received my MBA from Kellogg School, Northwestern University, where I took several classes of Professor Philip Kotler.
I started my career at Suntory, Japan's gigantic food & beverage conglomerate as a marketing manager and was placed at Suntory-Allied Domecq as a board member and Marketing Director. I accepted an offer from SC Johnson as a group marketing manager and then Walt Disney Company as General Manager - Art Classics APAC. I was invited by People Against Dirty Plc (eco plant detergent of method and ecover) as a country manager/CEO of Japan subsidiary. I have been in the marketing research industry for 10 years working for SevenSeas and Citation Japan. We have conducted both domestic and global projects (pharmaceutical, finance, luxury brands, FMCG, airline, IT, etc).