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Mulu Teka Gidey

Principal Researcher & Director
ABCON Plc
Ethiopia

ESOMAR Member

Corporate HQ Key Member

Personal information

Languages:
English, French

Background information

Biography:
Mulu Teka graduated from Oxford Brookes Business School (UK) with MBA (distinction). His research interests are quantitative research in marketing (brand tracking, product testing, customer satisfaction), social and opinion research. One of the founders of ABCON Plc - Research and Consulting, He has several years of experience working as a principal researcher and analyst for a number of quantitative and mix-method research assignments involving substantial amount of data.

Interests:
Opinion polling, Research methodologies, Marketing & Communications, Product & Brand Development, Technology & Innovation

Expertise:
Data reporting and visualisation, Advertising & Brand tracking/testing, Customer Experience (CX), Usage & Attitudes, Data science, Business Intelligence & Analytics