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Epoupe Ekoue Joseph Marcel

Managing Director
Data Marketing Research Agency
Cote d'Ivoire

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Contact information


Cocody les II Plateaux Angre 9ème tranche Immeuble JAKAA au Carrefour du feu tricolore dit CGK
Graisen group
Abidjan 08 BP1549 Abj 08
Cote d'Ivoire Lagune

Personal information

Cote d'Ivoire

14 July 1969

English, French

Background information

DMRA history : A group of highly experienced former Manager and executive of Nielsen, took the initiative to create market research agency with a new approach. DMRA was therefore set up by Joseph Marcel EPOUPE EKOUE with the objective of bringing a different vision and approach to the practice of market research and marketing consulting in Côte d'Ivoire and in all the French-speaking countries in sub-Sahara Africa. With their keen knowledge of local habits and customs, the DMRA team, whose average age in terms of experience is 15 years, intends to provide clients with the most complete understanding of the market. •Joseph who is the Managing Director holds a Master In Strategic & Operational Marketing at European Institut of Marketing (Belgium), he also holds a Degree in Science from Yaounde University in Cameroon with an advanced Diploma in Engineering in Industrial Chemistry & Agro-food from Abidjan.
Prior to joining Nielsen in March 2001, Joseph worked in the field of Advertising and Commercial & Industrial representation, He left Nielsen in November 2012 and started working as International market research Consultant. He is now Managing Director of Data marketing Research Agency.
Has managed the Nielsen Ivory Coast office in an extremely difficult conditions during the period of war and has seriously increased the revenue of the company . He has managed successfully the RMS operations in Ivory Coast under extremely difficult and demanding conditions. Furthermore, Joseph has played an instrumental role in the development of CR business in Sub-sahara region.
• Capable of working in a diverse and dynamic environment and possessing high level of initiative,
• Energy and drive,
• Strong planning and organization skills,
• Strong attention to details,
• Commitment to work,
• Ability to meet tight deadline,
• Strong knowledge of West & central Africa French speaking countries culture and Madagascar
• Excellent communication and interpersonal skills.

Business Trends, Customer Service, Marketing & Communications

Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Data science, Business Intelligence & Analytics, Market modelling & measurement, Marketing & Communications, Marketing mix, pricing & sales studies, Media measurement , Organisational strategy & operations, Primary data collection and processing