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Nationality:
United Kingdom

Languages:
English

Biography:
Oly is an upbeat innovation professional who's carved an 11 year career leading new product development (NPD) research for the FMCG industry.

Working with market leading clients including Unilever, Pepsico and Heineken, Oly implements qualitative research from concept ideation through to behavioural analysis and product workshops.

His qualitative consultancy, Tang Tiger, specialises in product and packaging sensory innovation. This means exploring sensory narratives through product experiences. Oly sources and builds expert teams to collaborate on projects around the globe, from Chicago to Shanghai.

Oly delivers strategic guidance to create products that meet evolving consumer needs. Working with clients to join-the-dots to define what product experiences support claims like eco-friendly, emotive benefit or ingredient functionality.

He's a creative problem solver and thrives on a challenge. Loves to engage with new technologies and approaches to deliver fresh perspectives.

Interests:
Product & Brand Development, Research methodologies, Technology & Innovation

Expertise:
Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Product innovation, development and management