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Kiragu Maina

Research Director
Neotrends Research Africa Ltd

ESOMAR MemberESOMAR MemberCorporate HQ Key memberCorporate HQ Key Member

Personal information


English, Swahili

Background information

A holder of MA(Economics), a seasoned market researcher with over 20 years experience in executing multi-country research projects across Africa and managing people & organizations. Has managed both data collection and data processing across multinational research agencies such as KANTAR. Has managed research suppliers across Sub-Saharan Africa. Has a keen knuckle for professionalism, details and quality outcome. Has experience on working across countries and cultures. He is currently the founder of Neotrends Research Africa Ltd.

Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Product & Brand Development, Research methodologies, Technology & Innovation

Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Data science, Business Intelligence & Analytics, Marketing mix, pricing & sales studies, Organisational strategy & operations, Primary data collection and processing, Product innovation, development and management, Research technology, Social media based research