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Nationality:
Philippines

Languages:
English, Tagalog

Biography:
Graduated from University of the Philippines - Diliman with Bachelor's Degree in Communication, major in Communication Research

Started in advertising research at Leo Burnett Advertising, then spent 13 years in local market research agency handling its biggest account (P&G) and new accounts.

Moved to Kleffmann Group, a German-based agri-focused market research company as Managing Director for SEA +India

Currently market research consultant to Kleffmann Group for PH, ID & MY and Founding Director of MarketMatters, Inc.

Has 7 years of established field network in Asia including China, India, Thailand, Indonesia, Vietnam and Philippines.

Manages regional / multi-country market research

Well adept in quantitative and qualitative research methods.

Has moderated numerous FGDs and have done IDIs in FMCG and Agri MRs in the last 15 years

Interests:
Customer Service, Ethics & Compliance, Marketing & Communications, Personal Development, Product & Brand Development, Research methodologies

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation