Member search

Languages:
Chinese, English

Biography:
Trained as a CPA, Eliza is gifted in managing numbers. She is currently the Co-CEO of MaLogic which is a hybrid consulting firm that offers innovative business solutions by integrating research insights, branding strategy and big data analytics. Eliza has led the development of new marketing platform that deploys big data to generate business insights and solutions for leading brands in various industry sectors including Zung Fu, MCM and Prudential, etc. Eliza is an industry leader in the market research field and was formerly the CEO of Synovate (Greater China) and GfK (Hong Kong and Taiwan). Prior to her 20 years of market research experience, Eliza has built up a strong credential in the retail sector mainly focusing on luxury brands including Christian Dior Fashion, MCM, Bottega Veneta and Kenzo. Eliza has been actively involved in The Samaritans in HK and put her persuasion in use for a different cause.

Interests:
Business Trends, Product & Brand Development

Expertise:
Advertising & Brand tracking/testing, Cultural Studies/Ethnography, Data reporting and visualisation, Data science, Business Intelligence & Analytics, Primary data collection and processing