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Dushyant Gupta


Borderless Access Private Limited
United States

ESOMAR MemberESOMAR Member

Background information

Biography:
A business leader with over 17 years of experience, Dushyant has a proven track record successfully creating and managing businesses. He excels at identifying a company’s key business strengths at an early stage of its lifecycle and at leading its growth into an established global MNC.
Dushyant started his career in 1998 as a marketing research professional with Honomichl firms such as Nielsen and Kantar (IMRB International) where he worked across CPG, IT/technology, automotive, finance and other service verticals.

In 2004, he joined Cross-Tab, a global KPO, where he led multi-million dollar consumer research/insight engagements with global accounts such as Microsoft and P&G. As a Research Lead, he continued to strengthen his expertise in consumer behavior, big data analytics and managing global market research campaigns.
His first senior management leadership role was in 2009 at Borderless Access (an offshoot of Cross-Tab), an award winning global digital market research company that he helped co-found.
As the VP and later as the Senior VP, Dushyant oversees all aspects of the company’s business growth strategy and also leads the sales, business ops and marketing functions at Borderless Access. He was also instrumental in its expansion from 4 to 30 markets. Currently, he is spearheading the efforts to realize Borderless Access’ vision to become a global leader in the digital market research space.
A management major with a minor degree in statistics, Dushyant has also completed an advanced development program from the Wharton School of the University of Pennsylvania.

Dushyant regularly speaks at global conferences such as ESOMAR, Research & Results, Insight Association (earlier CASRO) and MRMW. Outside of his professional life, he loves to keep track of disruptive innovations and startup trends. He also nurtures new business ideas as an angel investor and a mentor/advisor.