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Biography:
Yemi has over 20 years of Social and Market Research industry experience, straddling both the agency and client side including local and international markets. He has vast experience in Social and Opinion Polling, Media, Health, FMCG, Agriculture, ICT & UX Studies, Automotive, Audits and Mystery Shoppers Research.
A graduate of political science (BSc.), he is well tuned into the socio-cultural and political interplay in public and consumer behaviour. He previously held senior positions at RMS Nigeria and Cameroun, where he led teams of researchers on a range of multinational accounts; and as Research Manager- Marketing & Development at Cache United Kingdom, he drove insight-based projects aimed at developing both content and business strategy. His last role as a consultant was with Euro monitor International UK
Yemi is a member of ESOMAR, AMRA, NiMRA, PAMRO and WAPOR.