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Vinay K Mayer

Vice President
Asia Research Partners LLP


Background information

Vinay has a Masters Degree in Operations Management from Symbiosis Institute of Business Management, India
and a Bachelor of Commerce Degree from Delhi University, India.

He has over 18 years of experience in Business Process Outsourcing and Market Research. Vinay has been with the company since 2010 and is responsible for new client acquisition, overall service delivery, international partner’s identification and management initiative.
He has worked on Global Market Research studies which include Customer Satisfaction, Healthcare, Consumer
Behaviour, Reputation research, Stakeholder research, Buying behaviour, Concept feasibility, New product/technology acceptance studies, Industry Over-views/Market size / demand / market share estimations,
Technical channel Partner, Panel studies. Other than these, he has worked for DELL Computer Corporation, AVIVA
Life Insurance & Prudential.
He has expertise on the following sectors / product categories:
Automobile sector: Passenger cars, Two wheelers, LCVs, Tyres,
Consumer Durables, Entertainment Electronics, Home Electronics, Computers and Peripherals.
Fast Moving Consumer Goods (FMCG) : Foods, Cosmetics, Toiletries, Detergents, Oral Care , Personal Care,
Garments, Fashion products and Accessories
Pharmaceuticals, Healthcare and Medi-care, Cardiac Therapeutic Areas, AIDS, Diabetes (Insulin), Speciality (ICU,
Tertiary Care) Hospitals, Pathological Testing Services, NMD’s.
Services Sector: Hospitality, Entertainment, Travel, Retail Banking and Financial Services, Insurance, Information
Tele-communications products and services: Mobile /Basic telephony, Cellphone Instruments

He has successfully executed several research projects in the Asia, Europe, Middle East & North American