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Christoph Welter

Managing Director
Point Blank Research & Consultancy GmbH
Germany

ESOMAR RepresentativeESOMAR RepresentativeESOMAR MemberESOMAR Member

Personal information

Nationality:
Germany

Background information

Biography:
Before joining Berlin-based qualitative research and consulting agency Point-Blank International in 2005, I spent some years in academic social research, quantitative research and in strategic planning for an ad agency.
With an academic background in Sociology and Business Studies, I have always been interested in fusing different perspectives in order to create fresh approaches.
At Point-Blank International, my main mission is to infuse our practices with fresh thinking and doing, both from the cutting-edge of qualitative marketing research as well as from adjoining disciplines such as design and ethnography.