Member search

< Back to results

Alejandro Servin Arroyo

Partner
Antropomedia
Mexico

ESOMAR MemberESOMAR Member

Contact information

Online

Website:
https://www.antropomedia.com/

Facebook:
http://www.facebook.com/Antropomedia/

Linkedin:
https://www.linkedin.com/company/antropomedia/

Twitter:
@antropomedia

Personal information

Languages:
English, French, Spanish

Background information

Biography:
I am partner and founding member of Antropomedia, the first and only applied digital anthropology agency that has worked with national and international brands, public figures, and civil organizations; revealing the configuration of their digital tribes within online communities using complex network visualizations and ethnographic studies. My past and current clients include Starbucks, Chrysler, Burger King, Alfa Romeo, Forbes, Nikon, Kellogg's, WarnerMedia, Mercedes-Benz, among others. An anthropologist by training, I am Professor of Communication and Digital Tribes at The Monterrey Institute of Technology and Higher Education (ITESM), and a member of The New York Academy of Sciences since 2009.

Expertise:
Data science, Business Intelligence & Analytics, Social media based research