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Languages:
English

Biography:
Lisa Wilding-Brown has been in the industry for nearly 20 years. Lisa's specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer at InnovateMR, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm?s Insights platform. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company's global panel and led the firm's mobile business division. Lisa got her start in Market Research at Harris Interactive, where she played an instrumental role in developing the company's first full-service online project management group. Lisa later joined the panel team, focusing her efforts on research-on-research, survey methodology, specialty panel development and online user engagement for the Harris Poll Online.

Lisa serves on the board for both the MMRA and UTA's Master of Science in Marketing Research and as an active contributor to WIRexec, the Women-in-Research mentorship program and the GRBN. Lisa has presented at such conferences as AAPOR, the MRMW North America and Europe, The MRS, The Insights Association, IIEX, SampleCon and she has published research related to engagement, online survey design, online quality and mobile best practices. Wilding-Brown is a founding member of the Multicultural Insights Collective, an inaugural member of the Insights Associations's Laureate Program and a recipient of the Global Research Business Network's Participant Excellence Program.

Specialties:
Consumer, B2B & Healthcare Research
Mobile Best Practices & Technology
Online & Mobile Panel Development & Publisher Recruitment
Quality Best Practices & Fraud Mitigation
Sample Replication & Frame Development
Multicultural Insights
Loyalty & Retention Strategies
Gamification & Social Sharing
Global Incentive Fulfillment (200+ reward partnerships managed)
Global Sweepstakes Law
Community/Panel Development
Operational Efficiency
Survey Design (CATI, Online & Mobile)
Contract Negotiation
Marketing & Promotion
Team building & Training
Cost-Reduction Strategies
Online & Mobile Privacy Law (GDPR, CCPA, COPPA etc.)
Competitive Benchmarking
DIY Sampling Technology
Profiling
Client Development

Interests:
Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Personal Development, Product & Brand Development, Research methodologies, Society, Social Good & Non-Profit, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Legal & Compliance, Marketing & Communications, Organisational strategy & operations, Primary data collection and processing, Product innovation, development and management, Research technology, Sales & Account management