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Christine Mai
Deputy General Manager
Aplus A, Healthcare Marketing Research
France
Contact information
Personal information
Nationality:
France
Languages:
English, French, German
Background information
Biography:
My favourite challenges and successes:
* Team integration and development, value creation and shared values
* Sustainable growth, both organic and external, despite flat market trends and an even more stringent
regulatory framework
* Deep transformation of both analysis and healthcare businesses: it is critical to recognize their impact on our business and drive the company transformation ... with the resources and the agility of a French SME.
MD, specialized in palliative care. MBA
Interests:
Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Product & Brand Development, Research methodologies
Expertise:
Advertising & Brand tracking/testing, Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Data science, Business Intelligence & Analytics, Legal & Compliance, Market modelling & measurement, Marketing & Communications, Marketing mix, pricing & sales studies, Research technology, Social media based research