Member search

Nationality:
Honduras

Languages:
English, Spanish

Biography:
17 years of experiencia in market research. Holds a BA in Marketing and a Masters in Business Administration (MBA) at Universidad Francisco de Vitoria in Madrid, Spain.
In the qualitative area, she has experience in conducting focus groups, in-depth interviews, application of observations/ ethnographic interviews, points of sale accompaniment, home visits, all these to observe the use and consumption habits of different products.
In the quantitative realm, she has managed continuous studies on brand tracking, concept and product testing, brand equity, usage and awareness, market segmentation, corporate reputation, advertising assessment and ad-hocs in the categories of alcoholic and non-alcoholic beverages, lottery, banks, household cleaning products, food, personal care, among others.

Interests:
Business Trends, Product & Brand Development, Technology & Innovation