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Nationality:
Peru

Languages:
English, Spanish

Biography:
CEO of Datum International, Past-President of APEIM (Peruvian Association of Market Research), and ESOMAR representative in Peru (won in 2018 the ”Best Representative Award in Emerging Markets”). Board member of WIN and Executive Member of the GRBN. MBA from Universidad del Pacífico, with more than 20 years of experience in marketing, communication and market research. She taught (for ten years) Market Research in post-graduate programs at Universidad del Pacífico and other local universities. Speaker at national and international events such as Web Summit, ESOMAR, TalkIN, IIeX, CIIM, among others. Collaborator in several magazines and publications aiming to influence and contribute to the transformation of the Market Research Industry. Co-author of the best seller (FIL 2020): Familias Peruanas. Más familias de lo que imaginas.

Interests:
Business Trends, Marketing & Communications, Opinion polling, Society, Social Good & Non-Profit

Expertise:
Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Primary data collection and processing