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Nationality:
Denmark

Birthday:
26 August 1960

Languages:
Danish, English, German, Swedish, Norwegian

Biography:
Terje Vammen has more than 30 years of experience in designing and managing complex multidisciplinary market research and business development projects internationally.

For about 30 years he has been responsible for business units focused on market research and evaluation activities in private companies and the public sector in a large number of countries.

Terje is Chairman of the Board and Senior Director & Partner in Silverlining Research. Before that he has held similar positions in Epinion for 12 years and DMA/Research for 12 years.

Among other positions he is Chairman of the Foundation for Elitesport Aarhus and Chairman of the Advisory Board in Spar Nord Bank Aarhus. Furthermore, he is member of the Board of Directors in Visit Aarhus (Tourism Destination Company), Svalegangen (Theatre), Kattegatcentret (Aquarium), Århus Academy (Education) and CDEU (Central Denmark EU Office). He is also a Member of the Commercial Board in Musikhuset Aarhus. He has been Chairman of the Board for the business organization Erhverv Aarhus and Aarhus Business & Culture Forum from 2017-2023.

He holds a master degree in Political Science and a MBA in International Business from the University of Aarhus.

Interests:
Business Trends, Customer Service, Marketing & Communications, Product & Brand Development, Public Sector & Policy-Making, Society, Social Good & Non-Profit, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Customer Experience (CX), Usage & Attitudes, Marketing & Communications, Marketing mix, pricing & sales studies, Organisational strategy & operations, Product innovation, development and management