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Mehmet Aktulga

Managing Director
Yöntem Research & Consultancy Limited
Turkey

ESOMAR MemberESOMAR Member

Personal information

Nationality:
Turkey

Languages:
English, French, Turkish

Background information

Biography:
He graduated from Nisantasi Anatolian High School and from Bosphorus University, Department of Economics. He worked at AR/DA as research specialist and research coordinator, at Universal Music Turkey as strategic marketing specialist and at TNS Piar as research manager. He is a member of ESOMAR and Turkish Researchers Association. He managed large scale research projects financed by World Bank, European Bank for Reconstruction and Development and Turkey Prime Ministry Social Solidarity General Directorate. He is native speaker of Turkish, fluent in English and intermediate in French. He has been in market research industry for 22 years with experience both in quantitative and qualitative studies as a market researcher and moderator. He directed international research projects.

Interests:
Business Trends, Marketing & Communications, Opinion polling, Personal Development, Product & Brand Development, Research methodologies, Society, Social Good & Non-Profit

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Data reporting and visualisation, Data science, Business Intelligence & Analytics, Marketing & Communications