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Nationality:
Mexico

Languages:
English, Spanish

Biography:
Born September 24, 1957.
Degree in Political Science and Public Administration from the UNAM.
MBA with Marketing specialization from the Universidad Tecmilenio.
Partner and President of 100% Market Research from February 2001 to date.
Partner and Director of Ideas en Investigación from November, 1998 to January, 2001.
Independent Consultant in Quality Managment from January 1997 to October 1998
CEO of Gallup Mexico from November 1987 to November, 1996.
Director of Planning of the Division of Social Communication and Public Relations at Banco Mexicano Somex, from September, 1983 to May, 1987.
Other Works in Administration, Social Communication, Research and Statistics in several mexican gubernment areas from July, 1978 to September, 1983.
Member of ESOMAR from 1990 to date.
Member of UNAM Foundation from 2003 to date.