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Nationality:
Brazil

Languages:
English, Portuguese

Biography:
Market Research and Opinion Polls, a research services provider with national coverage for Brazil and other Latin Amercian country. Salete has offices in Fortaleza and São Paulo, keeping strong partnerships in all Brazilian regional capitals and major research centers in Latin America.

Expetise in:
QUANTITATIVE AND QUALITATIVE RESEARCH:
Field: Web, online, F2F, CATI, B2B, B2C
Database: SPSS, Excel, ASCII
Translation: work / projects / quizzes / tests and simultaneous translations mainly in qualitative interviews (ENGLISH, SPANISH, OTHER LANGUAGES)
Moderation and Analysis: Qualitative: Discussion Groups (DGs), Focus Group, in-depth interviews, ethnographic in: Portuguese, English and Spanish. One-way mirror rooms and focus-groups facilities.
Quantitative home interviews, CATI, web, online, face-to-face, flow point, Central Location, central Interception, open field, etc..

Specializations: Company Management, Marketing, Market Research and Opinion Polls.

Interests:
Customer Service, Marketing & Communications, Opinion polling, Research methodologies

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography