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Jerry Thomas

CEO, Founder
Decision Analyst, Inc.
United States

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Personal information


Background information

Jerry W. Thomas is President/CEO of Decision Analyst, one of the top 20 research companies in North America. He founded the company in 1978. He leads the overall strategic planning for the firm, heads the executive committee, serves as a consultant to Client Service Teams within Decision Analyst, and plays a key role in the design of firm?s proprietary research services and related mathematical models.
He has served as a research and analytic consultant to many major companies over the years. He worked on the development and marketing of personal computers, word processors, printers, copiers, educational toys, electronic calculators, digital watches, microwave ovens, and many new Consumer Package Goods products. He began his career at Hallmark Cards, working in brand management, and then moved to Kraft Foods brand management, focused on new products. He next worked at a major national research company, before launching Decision Analyst.
He served on the Board of Directors of CASRO (Council of American Survey Research Organizations, now called the Insights Association) for many years. He also helped launch the graduate program in marketing research at The University of Texas at Arlington and headed its Advisory Board for many years. He still serves on that Advisory Board, as well as the Advisory Board for the College of Business at UT Arlington. He holds an MBA from The University of Texas at Austin and studied graduate economics at SMU. He is a student of marketing strategy, new product creation, and mathematical modeling.

Research methodologies

Advertising & Brand tracking/testing, Data science, Business Intelligence & Analytics, Primary data collection and processing