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Ali Raza
Chief Executive Officer
Four Corners Group (Pvt.) Ltd.
Pakistan
Contact information
Online
Website:
http://www.fourcg.com
Facebook:
https://www.facebook.com/fcgian
Personal information
Nationality:
Pakistan
Languages:
English, Urdu
Background information
Biography:
17 years + in market research industry with experience of setting up of MRD department of FMCG Company and setting up of local marketing research company which is among Top 3 marketing research companies (number 1 in Qualitative research services both in terms of value and volume of Pakistan) within 5 years of its inception in year 2013.
Last 5 years were more focus on setting up on research models (for qualitative and quantitative research) flexible to client's needs.
Specialties: Both Qualitative and Quantitative Research Methods
Interests:
Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Personal Development, Product & Brand Development, Research methodologies, Society, Social Good & Non-Profit, Technology & Innovation
Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Data science, Business Intelligence & Analytics, IT, Progamming & Engineering, Market modelling & measurement, Marketing & Communications, Marketing mix, pricing & sales studies, Media measurement , Primary data collection and processing, Product innovation, development and management, Research technology, Social media based research