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Nationality:
Australia

Biography:
Sally is a leading figure in advertising research world-wide.Sally co-founded Luma, a specialist advertising and communications research agency. Luma developed the unique creative evaluation tool add+impact® which is used in over 60 countries. Over the past 25 years Luma has pioneered evolving approaches to advertising research, providing its clients with a powerful combination of technology and a wealth of experience. Luma has always focused on innovation and development and this continues to be a very important part of our business. Sally has worked with some of the largest global advertisers and has spoken at many conferences and seminars, sharing her experience and passion for developing great advertising.