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Nationality:
United Kingdom

Languages:
English

Biography:
I am qualitative and quantitative researcher with over 25 years experience. I have designed and managed over 2000 projects across a wide range of industries. I have particular expertise in customer satisfaction/experience, new product development and attitudinal research. I have moderated over 1000 focus groups and conducted 1000's of depth interviews including C-Suite and HNWI. I have background in statistics and have a Masters of Science Degree in Social Science Research Methods.

Interests:
Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Personal Development, Product & Brand Development, Public Sector & Policy-Making, Research methodologies, Society, Social Good & Non-Profit, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Data science, Business Intelligence & Analytics, IT, Progamming & Engineering, Legal & Compliance, Market modelling & measurement, Marketing & Communications, Marketing mix, pricing & sales studies, Media measurement , Organisational strategy & operations, Primary data collection and processing, Product innovation, development and management, Research technology, Sales & Account management