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Nationality:
Italy

Languages:
English, Italian, Spanish

Biography:
25 years of experience in Market Research, Consumer/Customer Insight, Customer Satisfaction, Strategic Marketing - Managing research studies in Italy, Spain, France, Turkey.

Teacher in Market Research techniques and methods. Conference speaker.

Specialties:
- Top Management consulting and accounting
- Team management
- Business development
- Marketing & communication management
- Market Research and metrics
- Project management
- Social Media Analytics

I mainly lead studies related to industries like:
* Banking - Finance
* FMCG
* Home Appliances
* Media & broadcasting
* Automotive
* ICT
* Luxury and life style
* B2B

Interests:
Business Trends, Customer Service, Research methodologies, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Market modelling & measurement, Sales & Account management, Social media based research