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Nationality:
Bangladesh

Languages:
English

Biography:
Mr. M. Monzurul Haque is the Chairman and Managing Director of Org-Quest Research Ltd. (OrQuest), a joint venture survey research firm in Bangladesh since 2004. Mr. Haque is a BA (Hons.) & MA in Economics from University of Dhaka and MBA from IBA, University of Dhaka. He is also a certified management consultant (CMC), certified by the International Institute of Management Consultants, Australia.

Mr. Haque started his research career as a Researcher at International Trade Center (ITC), UNCTAD/GATT and served in various reputed organizations including MIDAS and UNILEVER in senior positions. At UNILEVER he served as a Manager, Market Research for about 6 years. In 1994 he founded Quest Survey Research Limited, which was transformed into a joint venture company in 1997 with ORG-MARG of India and renamed as Org ? Marg Quest Limited (OMQ). AC Nielsen acquired OMQ in early 2003. Having sold OMQ to Nielsen, he founded Org ? Quest Research Limited (OrQuest) in 2004.

Mr Haque has so far designed and conducted more than 1500 various types of market, social and opinion survey research for both international and local clients at both client and agency sides.

Mr. Haque is also a founder Director and currently the Chairman of AIMS of Bangladesh, the first asset (mutual fund) management company in the private sector in Bangladesh since 2002.

Professional Membership:

1. Certified Management Consultant (CMC)
2. ESOMAR member since 1996
3. Institute of Management Consultants, Bangladesh (IMCB), former Chairman, Executive Committee

Interests:
Customer Service

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Marketing mix, pricing & sales studies, Primary data collection and processing, Social media based research