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Nationality:
United Kingdom

Biography:
David is a former Vice President of ESOMAR.
David was the founder of DVL Smith Ltd, an Insight and Skills Development Consultancy, based in London. He is also a Professor at the University of Hertfordshire Business School.

David has over 30 years experience, working around the world, on a wide range of marketing intelligence assignments. He is holder of the John Downham Award for Excellence in Market Research.

David is particularly interested in evidence based decision-making. He has written several books and papers on this subject. He is currently developing a range of online training tools to help with skills development in regard to insight generation and the communication of insights through storytelling techniques.