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Alihan Yavuz

Founder & Managing Director
ORIS - Objektif Research & Information Services
Turkey

ESOMAR MemberESOMAR Member

Contact information

E-mail

Work:
alihanyavuz@objektifresearch.com

Personal:
alihanyavuz@gmail.com

Telephone

Work:
+90-532-569 8010

Fax:
+90-212-219.4878

Home:
+90.532.569.8010

Mobile:
+90.532.569.8010

Online

Website:
http://www.objektifresearch.com

Linkedin:
https://tr.linkedin.com/in/alihan-yavuz-8154472a

Address

Address
Esentepe Mahallesi, Kore Sehitleri Caddesi, Yuzbas? Kaya Aldogan Sokak, Pardus Plaza, No: 4/4
Maya Akar Center, C Blok No: 102/1-4
Sisli / Istanbul 34394
Turkey

Personal information

Nationality:
Turkey

Birthday:
12 October 1959

Languages:
English, Turkish

Background information

Biography:
Graduated from American Robert College in Istanbul (1977). Studied English Philology and Business Administration (Economics & Management) at Bosphorus University. Took part in foundation of TUAD (Turkish Association of Researchers) in 1987 and has also been a member of ESOMAR since 1988.
Worked as Marketing Research Manager, Marketing Communications Manager and Marketing Manager in Koç Group of Companies (the largest business group in Turkey) for 12 years.
Founded Objektif Research & Information Services at 2001 and has been working as founder partner since then.

Interests:
Marketing & Communications, Product & Brand Development, Research methodologies

Expertise:
Advertising & Brand tracking/testing, Customer Experience (CX), Usage & Attitudes, Market modelling & measurement, Marketing & Communications, Marketing mix, pricing & sales studies, Organisational strategy & operations