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Membership Qualifications - Sales houses that sell advertising space for television, radio and/or multimedia, whether publicly or privately owned based in Europe
- Commercial departments of TV and/or radio broadcasters, whether publicly or privately owned based in Europe
- Companies that collect revenues from the broadcasting of audiovisual programmes based in Europe

Activities Advocacy & regulatory assistance, networking, event organisation, research & documentation centre, training, providers of information.

Publications egta member-only Press Review (weekly e-publication)
egta member-only Newsletter (e-publication)
egta member-only Ad&EU Report
egta Ethical Charter
egta Sales House Blueprint on the Future of Television Audience Measurement
egta Guidelines on Commercial Communication on Interactive Services