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Membership Qualifications Membership is open to organisations that buy market research services on their own behalf. Each member organisation is represented by a nominated individual, normally the most senior employee responsible for buying market research, who must be a member of the Market Research Society, ESOMAR, CIM or the SRA. Market research agencies are ineligible, as are advertising, PR and marketing agencies.

Activities AURA provides a forum for the exchange of experience and points of view, through full meetings and meetings of special interest groups and by networking amongst members; investigates members' concerns with a view to reaching a consensus of opinion; represents members' collective views as buyers of research; builds a membership representative of research buyers; liases with other bodies to achieve these aims.

Publications Available to members only (no charge) guides to good practice, surveys of members' remuneration and research expenditures, databases of agencies and software used by members.

www.aura.org.uk