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Membership Qualifications Corporate membership open to advertisers, advertising agencies, research firms and media companies, as well as associations and educational institutions with an involvement or interest in the advertising, marketing or communications industries.

Activities Mission: “Profitable Business Through Effective Research and Insights.”

The ARF seeks to accomplish this objective by promoting the highest quality business and consumer marketing, advertising and media research, by developing guidelines and standards, and by providing objective and impartial technical advice and expertise; Expanding the knowledge base by developing new research tools, impactful research studies, and training programs; Providing opportunities for all industry segments to discuss issues and exchange ideas; Communicating and promoting this research and knowledge through publications, an annual convention, conferences, seminars, webcasts, an information centre, and other means.

Publications - Journal of Advertising Research ($155 for individuals/$275 for institutions p.a. including overseas airmail delivery)
- Experts' Reports from conferences and workshops
- Specialised publications (publications catalogue available from ARF Information Centre)