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Activities Marketing Research Institute International (MRII) is a non-profit educational foundation established to serve as a source of educational programs and training material for the opinion and marketing research industry. The Principles of Marketing Research is a distance learning course (certificate program) available both online and in print, providing students with fundamental knowledge of the entire research process. Based on the Marketing Research Core Body of Knowledge (MRCBOK©), the program includes 10 basic learning modules. The course is administered by The University of Georgia (USA) and is sponsored by ESOMAR and MRA (USA). It receives recognition from AMA, Advertising Research Foundation (ARF), PMRS, TTRA and CASRO.