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Membership Qualifications Companies or individuals actively engaged in the planning, administration, conduct, use or teaching of marketing and opinion research.

Activities As an influential leader in the opinion and marketing research industry, the Marketing Research Association (MRA) mission is to advance the practical application, use and understanding of the opinion and marketing research profession. MRA provides members with a variety of information through educational programs, training, networking opportunities, publications and conferences to improve their opinion and marketing research businesses and personal performance. Through the efforts and influence of MRA opinion and market researchers are advanced in their knowledge, use of technology, and operate in a professional and ethical manner worldwide. MRA strives to have businesses, governments and regulatory recognize the value of the profession and is advancing the cause to achieve excellence in the opinion and marketing research profession in all segments of the research industry.